Sunday, 24 May 2015

Gucci Charm Offensive

The Onward March Of the 'It' Charm

I was never a big fan of bag charms but I suddenly see the appeal. Never mind buying a new bag, just brighten up an old one with its own accessory. No doubt about it, naming the 'it' bag is over, identifying soles so passe and the trophy jacket has its day, now it's all about that little thing dangling off your oldest carry case, keys attached or not.  

After the Hermes Rodeo galloping up the resale charts and furry Fendi monsters attacking every high-street there are some new cute adult 'toys' up for grabs.

How's about a Gucci Doll Charm? 48 hours in the hand-making and each one slightly different.

My favourite, and totally worth investing for one reason alone: the lift boy was the original Gucci icon. His figure graced luggage and bags way before Guccio Gucci's son Aldo changed him into an aristocratic shopping knight.

Gucci Gucci was that lift boy who fetched and carried in the Savoy built up the Gucci business and name on the back of Florentine expertise and quality in craft and leather making. A rags to riches story any man or woman should be proud of. All that history in the Art Deco shape of one little key chain, that's what I call charm!

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