Don't Suffer Unnecessarily from Sales Fever this January

Have you the dreaded fever brought on by the retail industry's need to de-clutter their space at your expense so they can fill it wholesale with more impulse and speculative buys for the Summer we never have?


Take this test to find out if you are suffering from this contagious seasonal illness:

1. Have you been thinking about that gorgeous jumper for the last 4 months, that you would have bought in a heart-beat had you had the full retail asking price?

Yes/No

2. Have you checked whether it's still available in your size, 12 times a day for the last month, just in case they're all sold out?

Yes/No

3. Did you put away every spare penny/cent instead of going out or buying anything over basic food stuffs turning the heat on in the morning?

Yes/No

4. Do you mind that hundreds of people have tried on that jumper leaving make-up marks, pulled threads, deodorant stains on it or that someone bought it wore it for  night out and returned it because of the stores 'great' return policy (or their mother owns the boutique)?

Yes/No



Answers below

Yes

1. You are obsessed so you probably already own it, in which case you have had the pleasure and comfort of wearing your jumper for months

2. You are obsessed so you probably already own it, in which case you have had the pleasure and comfort of wearing your jumper for months

3 You are obsessed so you probably already own it, in which case you have had the pleasure and comfort of wearing your jumper for months

4. You are obsessed so you probably already own it, in which case you have had the pleasure and comfort of wearing your jumper for months

Your behaviour may look mad to most but you are fever free and you always look fabulous

No

1. Then you never really wanted/needed it

2. You won't diet into it or prefer the baggy look, your average size will be gone to all the VIP customers who have first dibs on sale stock

3. If you do buy it now it will be in a consignment/charity shop by March, value is what we put on something we'd go to the ends of the Earth for

4. Try shopping in consignment/charity shops in March, people are always buying too much in the sales

Step away from the word 'sale' it will only re-infect you

Before Hitting the Shoe Sales

The other day someone asked me what kinds of shoes I liked. For someone who is not particularly a 'shoe-person' I seem to have acquired quite a collection but then don't we all? Plenty of fabulous heels (I can hear the applause - and yes some are clearly for photo-ops only) a few shoes and boots to actually walk in and a couple of pair able to run for a bus should the rare impulse propel me (a bus is a form of public transport for those of you who only do limousines to theatre and shoes to match).

 So, what shoes do I like? I like them all my dears, happily usually more on other people than myself. I had a quiet word with myself a while ago and kept just a few exquisite possible museum pieces more suited to adorn coffee tables than feet and rid myself of many examples of the many pairs of almost fabulous, almost fits, almost the right colour, almost high/low enough. I also let go of the the footwear that have served me well but had had their heyday, been re-heeled, re-soled and patched up until they were no longer the same shoe (tear in eye as a I write).

Never mind the clothes issue it's the wall of shoes that give us guilt (and space) problems. We are now in sale season and nothing tempts more than a shoe sale. With a little preliminary footwear editing and psychological preparation you and I CAN buy shoes we will actually wear. Never mind your feet, shop with your head. These are my rules but they have been fashioned out of years of (bad) practice. Enjoy, but don't forget if a pair of shoes is now half price is does not mean you should buy 2 pairs unless of couse you are a four legged animal. Before buying:

 1. Never buy shoes in the sales that you wouldn't consider normally. They are not a bargain sitting in your wardrobe.

 2. Make sure they fit. Never buy shoes that are even half a size too big or small (or narrow) no matter how much you love them. Your feet won't shrink or (since you are not a child) grow.

 3. Don't buy boots or shoes you can't put on or pull off by yourself or take longer than 5 mins. There is a reason why button-up boots went out of fashion when lady's-maids did.

 4. Don't make do with a colour that you only quite like, brown isn't black no matter how dim the light.

 5. Don't keep choosing styles that don't suit you. Doesn't matter how good your best friend or fave celeb looks in them

 6. Fashion is flippant, if what suits you is 'in' buy, if nothing is out there that makes your heart beat faster or you can walk in don't buy until the fashion changes again.

 7. Don't buy the cheapest designer option just because it's the only pair you can afford from that brand. Don't buy the 'inspired' or diffusion copies either. Wait for the sale, stalk *bay or save up for the pair you really want.

 8. Know your heel limits, even if it breaks your heart it's better than breaking your ankle.

 9. Don't buy shoes you can't wear in the rain, sun, snow, on carpet and on pavements, shoes that precious should beni a museum not in a normal women's closet.

 10. Know your feet, know your next pair of shoes. Write down all the things you need in a shoe and the occasion you need it for - then go shopping.

 Editing your existing shoe wardrobe: Observe the 'rules' 1-10 above and go 'shopping' in your own wardrobe, just change the word 'buy' to 'keep'. Don't worry so much about having lots of similar styles or colours, what will suit you will suit you. Plus, keeping a couple pairs of fantasy shoes just for 'looking at' is OK